Dear Target,

Your “new” website is absolutely atrocious. Whoever designed it should be forced to use a dial up connection for the rest of their life, because that is what attempting to shop on the new Target.com feels like.

 

It’s not that I don’t like Target. I do. In fact, I love Target. When I can manage getting to a Target I find myself wasting time just browsing the isles, looking at all the cute things you have for my girls. The problem is I don’t go into your store often, because my two year old has a complete meltdown if she sees something she wants and I don’t have the time or energy to deal with these melt downs on most days. So, online it is.

 

The problems I have with your site don’t just end with how slow it is. They have to do with how terribly your search function works, how you apply coupons and my shopping cart randomly emptying on its own. Also, the way you display your product availability is just awful. You cannot tell if something is in or out of stock until you realize you cannot click the “add to cart” button.

 

One would think that if they are sent a $5 off a $50 purchase it would be just that, $5 off $50. So, say your order total is exactly $50, your total would now be $45. On every other site I have ever shopped on, this is the case. Not true for you Target. I wanted to combine my $5 off $50 with a buy one get one 50% sale for women’s clothing, where I was buying two sweaters and two sweater dresses. My total was $70 with the buy one get one sale. When combined with the $5 off coupon, my total before tax should have been $65. Instead, it was $68. Why is that Target? It took me a while to figure out what you did, but I can venture to guess it takes some sneaky coding.

 

When you have a $ off coupon and combine it with a sale, instead of taking the $ amount off your total, you, Target.com, take a little of the $ amount off of each item, making it so when you take the % off you get less off. This is incredibly shitty of you, Target and I hope it is something you fix sooner rather than later.

 

You lost a sale this week, Target.com, because of the way you apply coupons. Normally I would not be such an ass over $3, but combine it with how impossible it is to shop on your site and the fact that one of my previous orders took almost a month to get to me because it was “stuck” in your system and I give up.

 

I realize that your website design is not brand new, but I am a believer in giving things a chance before I totally give up on them. I gave you a chance for a couple months and you let me down. Therefore, I quit you Target.com. I can also venture to guess that thousands of other people have quit you too since your changes.

 

My suggestion to you is that you fix your site soon. It’s the holidays and people are checking out your site, maybe for the first time this year. You are leaving a terrible impression and as someone who has a degree in Marketing, I know that impressions are everything.

 

Until I see you have changed, this is goodbye.

 

Sincerely,

A very frustrated and disappointed mother of two.